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|SHANGHAI DaeSean Hamilton Jersey , Dec. 5 (Xinhua) -- The first Starbucks Reserve Roastery and Tasting Room outside the United States opened in Shanghai Tuesday.
It is the second of its kind, with the first opening in Seattle, headquarters of Starbucks, in December 2014.
The roastery, on West Nanjing Road in Jing'an District, is twice the size of its Seattle equivalent.
Starbucks has more than 600 coffee shops in Shanghai, more than any other city in the world.
"With the growth of Starbucks in Shanghai, we believe we have to open a roastery here," said Howard Schultz, executive chairman of Starbucks, at the opening ceremony Tuesday.
The roastery will introduce coffee culture, while pursuing quality, craftsmanship and innovation. Customers at the roastery can enjoy the coffee bean roasting process.
"The roastery is not just a new physical environment, it is an opportunity to create a new super premium brand, Starbucks Reserve," Schultz said.
Customers can also use Augmented Reality technology to see the coffee making process in their smart phones, and use mobile payment. Meanwhile, the Shanghai reserve roastery has teamed up with Alibaba for technology cooperation, according to Schultz.
He also said that China was becoming the most important market for Starbucks. The company is going to invest about 132 million yuan (20 million U.S. dollars) in China over the next five years.
Four more reserve roasteries are expected to open by 2020, in Milan, New York, Chicago and Tokyo.
GENEVA, Nov. 28 (Xinhua) -- The United Nations (UN) special envoy for Syria, Staffan De Mistura, said Tuesday that it is still not sure whether the upcoming new round of Syrian peace talks will take place in the form of a direct dialogue between both sides.
"We are always aiming for direct dialogue. The opposition now is unified and said they are ready to have a direct discussion with the government, but I need to ask the government's position tomorrow if they are ready to do the same," the UN Envoy told Xinhua Tuesday.
He added that if the time is still not right for a direct negotiation, the new round of the Syrian talks, scheduled to be kicked off later Tuesday, will still take place in an indirect way or the so-called "proximate talks".
De Mistura confirmed the Syrian government team "will arrive" on Wednesday.
"We have in the past, from the opposition, some delays in talks, but our door is open. We will test everyone by what they actually do, not only the attentions," he said.
"The government is coming tomorrow. The Syrian opposition which has been revitalized in the Saudi Arabian capital of Riyadh has already arrived. We will meet them soon and try to help to reduce their differences and remove the obstacles," De Mistura said.
The UN envoy expressed his appreciation of the Chinese government "for the support and advice to this very complicated mission."
"As we are prepared for going deeper in this round of the talks, it is important for relevant powers like China to persuade each side to engage more in the process," he said, adding that China has "a unique advantage to talk to both sides."
While stressing that the political process should take place in Geneva without any preconditions, De Mistura also said that other initiatives were welcome.
In parallel with the UN-backed Geneva process, seven rounds of Astana talks have been held since January, with Russia, Turkey and Iran as the mediators. The most significant outcome was the establishment of four de-escalation zones in Syria.
The new round of the Geneva talks also follows a meeting of the leaders of Iran, Turkey and Russia in the Russian resort city of Sochi, where they supported a comprehensive dialogue for Syria.
Opposition groups agreed on unifying a delegation to the fresh round of UN talks, which marks a first for political opposition groups in internationally-backed talks.
The Syrian armed conflict broke out in 2011 and quickly turned into a full-fledged war, now entering into its seventh year. UN figures show the Syria has killed more than 330,000 people and displaced millions so far.
The last round of UN-led talks ended on July 14 without going deeper into scheduled topics.
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